€250K
Funding Round
(~3M SEK)
(~3M SEK)
120+
Customers in 18 Months
€100K
ARR Target
120K
Tradespeople in Sweden
The Problem
85% of people read reviews before hiring a plumber or electrician. One bad review can cost a tradesperson 30% of their business. Most waste 5–10 hours a week managing reviews manually — time they should spend working.
Early Validation – Not Guesswork
- ✅ MVP fully built and tested with 15+ small businesses (trades, healthcare, legal)
- ✅ 92% said: “I would pay €40–60/month for this”
- ✅ 3 pilot partners start onboarding next week (Stockholm, Gothenburg, Malmö)
- ✅ First revenue expected within 45 days
Why Reputera?
We’re the only tool built for Nordic tradespeople:
- Smart Routing™: Positive reviews go public. Negative ones stay private.
- AI replies in Swedish that sound human — not robotic.
- Simple & affordable: From €35/month. No setup fees.
- 100% self-built stack — no tech debt, full control.
Go-to-Market
We’ve already tested our funnel:
- 500 cold emails → 10 trials (2% conversion)
- 37 qualified leads from forums like Flashback
With funding, we’ll convert pilots to paying customers and scale to 120 customers in Sweden in 18 months.
The Team
Pierre Camilo, Founder:
- Built Reputera entirely solo — frontend, backend, AI
- 17+ years as entrepreneur (music on Warner, SaaS, consulting)
- Bilingual (Swedish/English), worked across Europe & US
- Hiring sales lead (Month 3) and dev (Month 9) with funding
Interested in Investing?
We’re raising €250K for 18 months of runway to prove a scalable, profitable model in Sweden.